Marketing and Sales Management

MARKETING AND SALES MANAGEMENT DIPLOMA PROGRAM (MSM)

The student who finishes and approves this program will be able to participate in the small business sector by:

Assisting in the direction of the actual distribution or movement of a product or service to the customer.
Supporting sales distribution by establishing sales territories, quotas, and goals.
Analyzing sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Developing pricing strategies with the goal of maximizing the company’s profits while ensuring the firms customers satisfaction

To prepare executive leaders with an advanced emotional intelligence for the labor market in the small business marketing sector to compete for the positions of: Assistant Marketing Managers, Sales Assistant Executives, Sales representatives, and Sales executive, among others.

To prepare executive leaders with an advanced emotional Intelligence for the creation of small business, in the marketing sector.