The Seminole Hard Rock Cafe and Casino: Staying at a Hotel to PlayGuitar or at the Slot Machines?

Hits: 1961

UIC Students of the Travel and Tourism Management program and those enrolled in the MAN 412 Entrepreneurship and Creativity class toured the Hard Rock Hotel and Casino on Wednesday June 1, 2016.

Aside from touring the casino, students also went in one of the hotel rooms, interior halls, and the employee lounge and cafeteria. They explored the marketing strategy of the hotel and casino and learned that 80% of the revenue comes from the slot machines.

Guests of the hotel have electric guitars and amplifiers available for rent. This is an out of the ordinary hotel that attracts gamers and rock lovers.

“It was interesting to me that when I asked if the Hard Rock Casino had any competitors, our tour guide said that they don’t. Then, he said that perhaps the Gulfstream Park Racing & Casino could be their competitor or any other gambling organization.” Said Frederico Flores.